About RIFF


RIFF is the “why” in music journalism. We approach music coverage differently. Started by newspaper, TV and radio journalists to pick up the slack left behind by crumbling traditional media but without disposing its find-the-story-at-all-costs doggedness and respect for language, RIFF’s unique mission is to tell the best story, to influence opinion and to cultivate talent. Our editorial management team is composed of journalists, many with names you may recognize. Our contributors are musicians and music industry veterans who know what they’re talking about. RIFF also cultivated a training ladder with San Francisco State University, giving journalism students real-world experience. Our operations team comes from the tech world, engaging our audience in new, innovative ways. RIFF is run by newspaper veterans Roman Gokhman and Daniel J. Willis (Oakland Tribune, San Jose Mercury News, Contra Costa Times).

Daniel J. Willis.

Daniel J. Willis

Roman Gokhman

Roman Gokhman


Punitma Malhotra

Punitma Malhotra
Website Director

Aparna Choudhury

Aparna Choudhury
Live Coverage Editor

Derek Tobias

Derek Tobias 
Photography Editor

Rachel Alm

Rachel Alm
Copy Editor


Mike DeWald

Rachel Alm

Tony Hicks

Vera Maksymiuk

Piper Westrom

Mel Bowman

David Gill

Rachel Goodman

Matthew Simons

Sam Richards

Skott Bennett

Sarah Verschoor

Nicklas Balboa

Sery Morales


Gary Chancer

Steve Carlson

Karen Goldman

Onome Uyovbievbo

Sean Liming

Martin Lacey

Jane Hu

Nathan McKinley

Chloe Catajan

Matt Pang

Italie Penaloza

Irene Chen

Gavin Legaspi

Derek Fisher

Jennifer Gokhman, Copy chief

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