Review: Cash Cash invite big names to the party on ‘Say It Like You Feel It’

Cash Cash, Say It Like You Feel It

Say It Like You Feel It, the fifth album by Cash Cash, is a smokey, dry-ice-filled breath of fresh air. In the “ooh baby” genre and filled with “dance feels like love” metaphors, Cash Cash brings out real emotion and some poignant honesty. The multiplatinum New Jersey dance-pop trio pushes past hits alongside new creations, with high-profile collaborators on nearly every song. Brothers Jean Paul, Alex Makhlouf and Samuel Frisch bring out all that’s right with EDM, in tidy tracks, on a silver mirror for our enjoyment. Summer is finally here, baby. Live it like you mean it.

Say It Like You Feel it
Cash Cash
Big Beat, May 14
9/10

Track “42” starts out the album with a little acoustic guitar and a light vocal duet, then delves into the nitty gritty of dance-pop. “This 42 won’t drink itself/ And I don’t need nobody else and that’s life,” the three DJs sing. This motivating message is sung by people who definitely know a thing or two about crushing hangovers. As they say, that’s life.



“Too Late,” with Wiz Khalifa and Lukas Graham, is more of a public service announcement for the youths. The guests take on different moods in their interwoven verses.

“Keep your real ones beside you/ Stay down and let patience guide you,” Wiz Khalifa raps, while Graham muses about a life well-lived, singing, “Promise me you did what you could with your life.”

“Ride or Die” with Phoebe Ryan is a dreamy dance track—part Madonna’s “Like A Prayer,” part Dua Lipa in a crop top. “Are ready to survive with me?/ ‘Cause I wanna face this crazy world with you/ Fuck and fight with you,” Ryan sings. It’s just the kind of reckless love this summer calls for. The heightened passion of the song is followed with furious anger on “Finest Hour.” This song features Moroccan American singer-songwriter Abir, who sings, “Walking in with good intentions/ Walking out with no patience/ I feel my buttons are being pressed on.”

“This ain’t my finest hour,” Abir repeats while the rat-a-tat of the drum machine keeps emotions running high.



“Talk About It,” with Harloe, describes the awkward discomfort of a mildly broken heart. The love didn’t work out so now Harloe looks through her phone, trying to find some answers. “We looked happy/ I know that you felt it too,” she sings. “Practice” (with Tayler Buono) brings a sharpened edge to the musings of lost love. “I did the work, she got the benefits/ I got the worst, she got the best of it/ Was loving me just practice for her?” Buono asks in a sweet and potent voice, like a woman who’s formulating revenge.

On an album full of bangers, “Mean It” (with Wrabel) is a simple dance track and a great interlude into the second half of the album. “Belong,” cowritten with Dashboard Confessional, provides the obligatory all-American love song, about driving with your sweetie and feeling limitless, with lyrics like “Climb in and close the door/ We got nothing to answer for.” Bruce Springsteen’s influence is strongly present and the Jersey is really coming out of Cash Cash on this track.

“Paris to New York” (with Brandon Colbein) is a great song to wake up to. With all the possibilities of a new day, Colbein sings about appreciating the moment. This song is a hangover cure, like a B-12 shot in the arm. Moving from day to night, “Reforget” (featuring Swedish pop band Violet Days) is an honest and danceable recollection of tortured dreams. “I’m talking in my sleep/ You star in every single dream/ When I wake up at 3, its almost like the shit is real,” the guests sing, describing the battle the brain wages on a scorned lover as they sleep, coining the term “re-forget.”

“Call You” (with Nasri of Magic!) is another fun tune about driving, with an insistent ’80s-style dance beat. “Black,” one of the few tracks without a guest vocalist, starts out sounding more like a Russian Christmas carol before becoming recognizable as an EDM hit. Its originality makes it stand out on the rather long 18-track album. “Love You Now,” with Georgia Ku, is a sad sort of club banger reminiscent of Rihanna’s “We Found Love.” “Who’s gonna love you now?” Ku sings, as the beat drops.



When you get to the end, you’re rewarded with some more very good tunes. “I’m sick of your face, but can’t look away,” English artist Conor Maynard sings in a sweet falsetto on “All My Love.” “The Feels” (with singer/actor Alex Newell of “Zooey’s Extraordinary Playlist”) has the classic club feeling, with string synths. “Matches,” an older collaboration with Pennsylvanian artist Rozes, hypes the closing movements of the album.

“Gasoline” (with Mancunian Laura White) brings a mellow and persistent beat, while her raspy voice belts out, “There’s no end to you and me/ Like putting out fire with gasoline.” “Jewel” (with Nikki Vianna) feels like a great end or a great beginning to an album. “All of me shines for you,” she sings as the ethereal synth makes listeners feel light as a cloud.

Say It Like You Feel It is an impressive work of pop music and emotion. It’s the perfect album to dance yourself clean, after a long, hard winter. Every song is not only palatable but delicious, and with 18 tracks, one could easily wear themselves out fist-pumping.

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