RIFF is the “why” in music journalism. We approach music coverage differently. Started by newspaper, TV and radio journalists to pick up the slack left behind by crumbling traditional media but without disposing its find-the-story-at-all-costs doggedness and respect for language, RIFF’s unique mission is to tell the best story, to influence opinion and to cultivate talent. Our editorial management team is composed of journalists, many with names you may recognize. Our contributors are musicians and music industry veterans who know what they’re talking about. RIFF also cultivated a training ladder with San Francisco State University, giving journalism students real-world experience. Our operations team comes from the tech world, engaging our audience in new, innovative ways. RIFF is run by newspaper veterans Roman Gokhman and Daniel J. Willis (Oakland Tribune, San Jose Mercury News, Contra Costa Times).
