ALBUM REVIEW: Girl in Red delivers her second act on ‘I’m Doing it Again Baby’

Girl in Red, I’m Doing It Again Baby, Marie Ulven Ringheim

girl in red, “I’m Doing It Again Baby.”

Norwegian singer-songwriter Marie Ringheim delivers a fitting return engagement on her sophomore effort as girl in red, I’m Doing It Again Baby. Three years after her debut, if i could make it go quiet, she’s on a roll and building from the the momentum of opening for one of her heroes, Taylor Swift, on the massive Eras Tour. Swift is actually an apt reference point in listening to the 25-year-old artist’s new album. The two don’t sound alike, but there’s some similarity in their lyricism and hyper-personal songs that also deliver on relatability.

I’m Doing It Again Baby
girl in red

Columbia, April 12
9/10
Get the album on Amazon Music.

I’m Doing It Again Baby is evenly split between intricate balladry and upbeat guitar-driven alt-pop. The tracks breeze by quickly, most between two and three minutes long. Girl in red takes the first two tracks to tackle her mental health and the last three years of her life.

“I’m back/ I feel like myself/ I was gone for a minute because I went to get help,” she sings in the opening bars of opener “I’m Back.”



The hopeful track is lined with strings, piano and a light dusting of percussion. It makes for a fitting album table-setter. In contrast, “DOING IT AGAIN BABY” tackles a similar message with an entirely different tone. Celebratory, defiant and a little sarcastic, the bass-driven song fuses a pop sensibility with some throwback sounds. It’ infectious and Ringheim’s personality shines bright.

Ringheim turns the spotlight inward on the bouncy “Too Much,” a song tackling the frustrations of an opposites-attract relationship that never quite lines up.

“Don’t say I’m too much/ That I’m over the top/ You don’t understand me,” girl in red sings.

That introspection is what drives Ringheim’s punchy lyrics, pulling back the curtain and letting listeners join the journey through her fears, insecurities and desires. The pace kicks up on fuzzy alt-pop track “Phantom Pain.” Buoyed by handclaps and an infectious bass line, the song is lively and fun. The album’s highlight may be soaring pop rocker “You Need Me Now?” It’s feisty and fierce pop-rocker with girl in red spitting wordy verses over an upbeat instrumental. Maybe the most Swiftian moment arrives when Ringheim delivers a quick chatty spoken word piece about how great the track would be if Sabrina Carpenter was on it. And Carpenter replies in kind with a verse of her own.



Even when the pace slows for ballads like “A Night to Remember,” the momentum keeps up in the form of a pulsing backbeat underlying the keyboards.

“Pick me over him/ Let the loser win/ I’m always waiting for you to say my insecurities drove you away,” girl in red sings on biting ballad “Pick Me.”

Ringheim delves back into a personal “Jekyll and Hyde” mental state on supremely funky pop rocker “Ugly Side.” The funky, percussive swagger leads the way here. Through masterful arrangements and production, girl in red finds new sounds, keeping songs like “Ugly Side” fresh.

“New Love” starts as an ethereal and atmospheric ballad before exploding into a spacious soundscape soaring with equal parts guitar and synth. The album closes out with “*****,” a reference to a five-star rating and the personality traits required to survive in the often challenging music business. Ringheim muses about New York in the ’60s and what it might have been like, longing for a different time. Girl in red may have been born in the wrong decade, but she’s doing fine making this time her own.



Follow writer Mike DeWald at Twitter.com/mike_dewald.

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