REWIND: John Fisher needs to sell the Oakland Athletics

Oakland Athletics, Oakland A's, Oakland Coliseum

A game between the Oakland Athletics and Miami Marlins at RingCentral Coliseum on Aug. 24, 2022. In 2022, the A’s averaged the lowest attendance in Major League Baseball. Photo by Ezra Shaw/Getty Images.

Opening Day was on Thursday and, as of the publication of this column, the Oakland Athletics are undefeated after one game. Usually, I use Opening Day to celebrate baseball or my beloved A’s, but this year you’re going to just have to settle for another viewing of “The Unauthorized Bash Brothers Experience” because I’m using the occasion to advance a more noble cause: Demanding A’s owner John Fisher sell the team and go away forever.

For those unaware, Fisher is the billionaire failson of Gap founders Donald and Doris Fisher, and he fronted the money for Lew Wolff to buy the team in 2005; their bid was actually lower than that of Reggie Jackson and Bill Gates, but then-commissioner Bud Selig was friends with Wolff and gave it to him anyway because he apparently hates Oakland and me, personally. When Wolff sold his stake in disgrace in 2016, Fisher became the sole owner, and somehow things have gotten worse since.



Now Fisher is tanking the team to bring down costs despite, according to Forbes, making a $29 million profit last season. He’s threatening to move to Las Vegas because Oakland won’t build him a stadium for free, and the fans won’t pay the recently doubled ticket prices to watch a glorified minor league team lose 100 games per year so the owner can rake in 400 times the median household income in profit.

So this one’s for you, John Fisher. Because I hate you.


Macklemore & Ryan Lewis — “Thrift Shop”

Comparing Fisher’s player acquisition strategy to shopping at a thrift shop isn’t fair to thrift shops. It’s more like “shopping” by picking up discarded furniture off the side of the road.

No disrespect to the Oakland Athletics offseason acquisitions, but I think even they’d agree that at this point in their careers, they’re better suited to backup roles and occasionally need a bit more time in Triple-A. But that’s all you can afford when your impoverished owner only has $2 billion of his parents’ money, and the team is in the tiny market that is the 12th-largest and arguably wealthiest metro area in the United States.

Or he could just cash out by selling and get the $1.1 billion team valuation in cash.



Pet Shop Boys — “Opportunities”

The team valuation is probably the most confusing thing about Fisher not selling. This is a billionaire who’s so desperate for cash that he’s willing to continuously erode not just his but his family’s reputation and standing in the community for $29 million per year in income. And yet he’s sitting on an asset worth more than a billion dollars with multiple willing buyers who could bid it up to double that or higher?

According to the Forbes article, the Oakland Athletics are worth about $1.18 billion. That’s the second-lowest value among all MLB teams ahead of only the Miami Marlins, and it’s so low in large part because of Fisher’s mismanagement. Yet Forbes also estimates Fisher’s net worth at $2.3 billion. That means more than half of his net worth is tied up in a team that’s, solely because of his incompetence, not appreciating in value.

Putting half your total worth into an asset that pays a 2.5 percent per year return, especially when inflation is easily twice that, is terrible business. But then again, this is John Fisher we’re talking about, so it’s not surprising in the slightest.



The Kid LAROI — “F*CK YOU, GOODBYE”

Why am I so confident that the team’s value is not appreciating because of Fisher’s ineptitude as a businessman? Because he doesn’t seem to understand how economics works.

In the NFL, team values are barely tied to their on-field performance. TV deals are negotiated leaguewide and split equally regardless of each team’s ratings, so franchise values are skyrocketing across the board. In baseball, however, each team negotiates its own media deal. So if you trade away every player that your fans have heard of, and the team loses 100 games, that makes people watch less, so your media rights will be worth less when the deal is up.

And what do you know? The A’s TV deal is up soon, just in time for the latest unnecessary roster teardown. The stands are empty because Fisher raised ticket prices by up to 80 percent during the same offseason that he traded away the most popular and talented players. Nobody wants to watch a team they don’t recognize. Oakland has extremely passionate fans, but we’re also fans who don’t appreciate being taken advantage of. So if you treat us like garbage, we won’t give you our money.

The old adage is true: You have to spend money to make money. Steve Cohen, owner of the Mets, lost $138 million in the 2022 season because expenses were so much higher than revenue, but the value of the team rose by $261 million. He understands that 261 is higher than 138. Fisher clearly does not, and he’s suffering the effects.



Motley Crüe — “Don’t Go Away Mad (Just Go Away)”

But enough about how selling the team will benefit Fisher because, honestly, I don’t want Fisher to benefit. The sole downside about him selling is that he would profit from what he’s done. If Oakland seized the team via civil forfeiture, I would completely change my opinion about whether that practice should be allowed to exist.

If Fisher sold the team to someone who understands baseball or, you know, basic business concepts, it would benefit the city of Oakland. Someone with a genuine interest in building the Howard Terminal stadium could get it done more quickly and smoothly, developing an area of the city with new housing—including low income—as well as a new commercial district. It would increase tourism and improve the city’s image and reputation almost as much as “Black Panther” did. And I would be able to buy a jersey with a current player’s name on it without feeling like I was throwing money away.

But instead, he’s desperately trying to flee the state.



A Flock of Seagulls — “I Ran (So Far Away)”

I do believe there was a time when Fisher (and Wolff before him) actually wanted to build a stadium in Oakland. I don’t think that’s true anymore. I think they’re going through the motions while sabotaging their own efforts and constantly moving the goalposts because they want to run away to Las Vegas.

Vegas, thanks to gambling money, is offering to build a stadium for them basically for free. Also, nobody there hates Fisher yet. He thinks that if only he got away from Oakland, he could make slightly more on his investment, apparently not realizing an underfunded team in a smaller metro region isn’t going to blow away an underfunded team in a larger one.



Take the only team worth less than the Oakland Athletics—the Marlins. Miami built them a gaudy, tragically hideous new stadium, and they responded by pouring money into the roster. It took a season or two before they traded all those new players away and replaced them with even cheaper ones than they had before. So despite the new ballpark, they’re the least valuable franchise in baseball. It should be a lesson to Fisher that even if he gets his Vegas ballpark, he’s still not going to make more than his current 2.5 percent.

It’s honestly embarrassing for him that he’s still clinging to this beautiful thing he ruined. Not as embarrassing as how badly he ruined the Oakland Athletics, but embarrassing nonetheless.

Just sell the team and walk away, John, so we never have to think about you ever again.

Follow publisher Daniel J. Willis and tweet column ideas to him at Twitter.com/BayAreaData.

(4) Comments

  1. Todd

    I have been an A’s fan since the 70’s living in the east bay a couple years I got in a bunch of games in the early 90’s and the stadium was garbage then. A’s ownership has needed to change since Reggie quit wearing their Jersey. Oakland (like many California cities) has turned to crap due to terrible mismanagement of funds so unfortunately at this point the likelihood Oakland can build the Howard terminal stadium vs another city stealing the team is as close to zero as it could be. I’d love the A’s to get the Howard. Terminal stadium built to the specs we’ve seen but the longer the city is unable to pony up the funds the more reality tells us they will be gone soon.

  2. Larry E Jackson

    Before any conversation can go forward, one fact must be made perfectly clear. The City of Oakland as never been asked to, inferred they were going to or presented any plan that obligated them to build the Howard Terminal Ballpark. That plan has always been outlined as being done by the Athletics organization through private financing. I feel that must be stated so that readers don't get the false impression that Oakland is putting money into the ballpark. What Oakland has raised hundreds of millions towards is the surrounding district and infrastructure. While their efforts have come up short, it is thought that the County of Alameda could be the entity to help fill that funding gap, as Alameda County would also benefit greatly from the added tax dollars generated by the new district. The County has voiced their support for the project, and it is believed that all they need are actual binding agreements between the A's and City of Oakland to make that financial commitment. The current ownership group, like the previous Schott/Hoffman group has failed miserably to continue the successful legacy of Walter Hass, Jr, who rebuilt the A's from what they bought from Charlie Finley, into a powerhouse, World Champion team that went to 3 consecutive World Series. That commitment was to build a winner. The current owners seem more committed to do as little as possible at the current site. And to move as slowly as possible to complete a new ballpark plan that they themselves initiated, and have already spent hundreds of millions to get to this point. If they close the deal, the A's by virtue of a new stadium become even more marketable, and offer John Fisher the opportunity to recoup every penny he has spent on the franchise AND the stadium by selling them to more capable people. All they need to do is finish what they started. Or, sell to people who will.

  3. Phil Ferguson

    It's sad what has happened to Oakland and I hate that bum of an owner we have MLB should make him sell the team

  4. Tom Jones

    Something lost in this dreary story is the Coliseum. How can something so historic become antiquated, decaying, ramshackle, rundown and crumbling? Compared to its distant ancestors of Fenway and Wrigley it is far more practical and comfortable. The park is so much better than either of the shrines. Ample parking, BART, Cal Train and I 880 access could not be much better for any fan.

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