The Bloody Beetroots perform at The Independent in San Francisco on Oct. 28, 2017. Alessio Neri/STAFF.

Expect the unexpected when The Bloody Beetroots come to town. Sir Bob Cornelius Rifo, the man behind the mask, promises to unleash what he’s been working on during his upcoming run of DJ sets in North America.

“There’s going to be a lot of new music played!” Rifo said from Italy with a playful laugh. “I can’t really reveal what I’ve been working on, but it’s gonna be heard, so open ears because there’s a lot of news.”

On the other hand, there’s also something Rifo promises fans won’t see during his upcoming run.

“You won’t see a DJ standing behind the decks,” he said, adding that it would be more of a hybrid between a live band performance and a table-turning performance.

“You will a see a crazy man jumping off the riser. There will be a lot of chaos and confusion,” Rifo said.

He compares elements of his live set to that of a punk rock show: “There’s interacting with fans, singing, screaming, doing the wall of death and mosh pits — everything that’s related to punk world I’m going to bring to a DJ set.”

The live set will be as musically diverse as Rifo’s material, incorporating everything from techno to drum-and-bass music, punk and rockabilly.

“When you see how The Bloody Beetroots perform on stage, it all makes sense,” Rifo said.

Rifo brings quite the mosaic of personal influences to his work. He’s a classically trained musician, but he started in hardcore punk before transitioning over to electronica.

“The Bloody Beetroots comes from the ashes of a punk band,” he said. “Everything around the ‘70s and ‘80s; that’s where my background resides. What I wanted to do … is to mix punk music with a four-on-the-floor kick, and that’s what I’ve been doing for two decades.”

Rifo performs wearing his signature Venom-style mask, keeping his identity hidden on stage. It’s a nod to iconography and the culture of masks in Italy, and music leads the way as opposed to being connected with an individual.

“They know that I love my privacy, and they respect that; they never take pictures of me without the mask,” Rifo said.

In a digital world of doxing, with hardcore fans hunting down the identities of masked performers, Rifo said he’s been able to operate successfully with the hidden identity.

“I feel like I’m privileged. I made this choice before starting my career,” he said. “Now I have the ability to disappear from socials and be absolutely normal, and live an absolutely normal life.”

Rifo will bring The Bloody Beetroots to life at Rickshaw Stop. The performance comes amid a summer in which the city has had numerous high-profile electronic music acts coming to town.

“San Francisco’s always been so responsive to electronic music; I’ve played the city so many times in 20 years. I’m ready!” he said.

Rifo’s collaborations may be as diverse and ambitious as his own music tastes and leanings. He’s worked with everyone from from Steve Aoki to rock bands Jet and In Flames, as well as legends like Paul McCartney and Peter Frampton.

“My approach to them is very organic, man to man, soul to soul,” Rifo said. “It’s so diverse because I just love good music, so I don’t put up any walls around myself, what I want or what the music calls for.”

Of all the collaborations, Rifo points to the Beatles legend as being the most memorable.

“Paul is part of the history of music, but he’s also a very gentle soul,” he said. “Working with him opened up so many doors, not in the music business, but more in my approach to making music. In working with him, I think I built a better understanding of what music means.”

Follow writer Mike DeWald at Twitter.com/mike_dewald.