Max Hershenow and Alex Winston are Post Precious. Courtesy: Catie Laffoon. Michigan singer-songwriter Alex Winston and MS MR’s Max Hershenow are so over big labels. Together as new duo Post Precious, Winston and Hershenow are going back to basics when it comes to writing, recording and releasing their own…

Courtesy: Eliza Soros With MS MR, the New York electro-pop duo behind indie hits like “Hurricane” and “Bones,” label-head Lizzy Plapinger got her first taste of the music industry from the perspective of an artist. Cuco, LPX 9 p.m., Friday Popscene at Rickshaw Stop Tickets: $13. HAIM, LPX 8…

Cathedrals. Courtesy. Imagine two entities traveling along opposite frequencies. The first sine wave is bouncing frantically, along its axis, hitting different targets along the way, as if in a game of Pong. The second leisurely coasts across the same plane like a rolling wave. Eventually the two meet. If…

MS MR prior to their show at the Independent in San Francisco on June 16, 2013. Jennifer Gokhman/STAFF. SAN FRANCISCO — To be fair, Lizzy Plapinger did not force herself onto Max Hershenow, who had sent the Neon Gold Records cofounder an email asking if she knew singers interested…

MS MR perform at the Independent in San Francisco on Oct. 15, 2013. Roman Gokhman/STAFF. I met up with Lizzy Plapinger and Max Hershenow in June, prior to MS MR‘s opening set for CSS at the Independent. It was the duo’s second time performing in San Francisco, and their…